There are a lot of good website designers and many of them happen to work in web design agencies and teams. This might worry you if you are a web designer that isn't well known but needs to find some clients. Typical clients will look for the most artistic or creative web designers so they can make their websites look really unique. But you can still find some clients as well if you focus on making business websites. Business owners do not look for web designers that can make stunning visuals. As long as you can make your own website in a minimalistic way, you should be able to design business websites just fine. Here are some reasons as to why business websites should have minimal designs.
Remember that a business website will target customers the same way a store or business would. If the store looks very cluttered, people won't look into the things for sale. It is very important to only display the most important things that need to be presented on the site. Those that want to know more on something should click an available link so they can view larger amounts of information on demand. A site with few important elements on the screen and not much else on the design side maximizes the impact.
More Professional Looking
It is also important that your visitors take your website seriously. If there are too many artistic elements present, many people will dismiss your site as a casual or personal website. What people want to see from a business site is a more formal look that has more information and easy navigation. Similar to the way you have to dress when attending a business meeting, your business website simply has to be ready to engage in business.
Easier to Understand
Too much text and graphics on a single page can be tough on the eyes. Even if the site makes a good impression, viewers will still prefer a bare bones experience where the information is clearly laid on the page. There shouldn't be much of a need to contact the webmaster because all of the necessary information should be on the page. Only add as many pages as necessary so it takes fewer clicks for a visitor to access all of the business content.
Although making business pages is a lot easier than making those fancy artistic websites, you still have to put a lot of thought into conceptualizing the page and executing the design in the most efficient way possible. Some rules may need to be followed as well such as corporate color guidelines and choice of public content. You should have an easier time designing business pages if the client is specific on the type of site he or she wants.
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