Tuesday, January 25, 2011

10 Tips on Logo Designing

To be a professional in logo designing, you need to pay attention to even the minutest details. Even if you have a great idea in mind, it might get ruined if you don't think about simple things.

Go through the following tips and keep your concepts safe:

1.Use vectors: This is the most obvious tip, but we do have logo designers that work with jpeg formats. If you use a vector format for designing your logo, you will be allowed more variations for your design.

2.Keep the font faces to a minimum: There are many different font styles that we would all like to experiment with. However, this is not a good idea because many fonts may result in a lack of coherence. Use maximum two different fonts which will create a good contrast.

3.Legible: A logo is useless if nobody can read it. While designing a logo, it is easy to use a font that gets distorted an illegible. Make sure this doesn't happen with you.

4.Test the size: The logo you have designed should look good in every size. This way you will be able to use it on big boards as well as on small tiny badges.

5.Dark backgrounds: Your logo looks good in dark colors, but what if you have to get it printed on a dark background? To avoid such problems, use light neutral colors.

6.Black and white: Before adding colors, make sure your logo looks good and as effective with black and white. This is very important because then you can make choices by just judging the shape and not get distracted by anything else.

7.No photos: As we noted before, logos should be in a vector format. Photos are not vectors. They also cannot scale and are hard to adapt for any use.

8.Upside down: Doing this will help you give a new look to your logo design. At the same time, you will get a better idea of the design balance and the white spaces.

9.Avoid trends: Following fashion trends is easy but hardly beneficial. Remember, your logo has to work for a long time and remain effective.

10.Feedback: This is also important since it gives you an idea on how people are going to perceive your logo. Ask questions and find out.

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