Tuesday, June 21, 2011

Why Integrating Social Media In Websites Can Help Web Designers

In the last few years, the social media websites have become increasingly visible and active. They are fast becoming the de facto choice of companies wiling to advertise their services and products online. It would not be wrong to say that social networking services have redefined the concept of advertising online. Everyone from NGOs to Corporate MNCs has taken note of this rising trend and they have started using popular social networking sites to promote their products. A lot of websites these days provide direct links to such sites. This is something that has shaken the web design industry as well and the website design professionals are nowadays integrating social media services in the sites designed by them like never before.

The social media sites also provide the companies a nice way to get prompt and accurate customer feedbacks. When a website user visits a social networking site he can check out the offers and ads of various companies. He can like or dislike it and the option of recommending it to his friends is also there. In case a user does not like a product, he gives his feedback specifying the reason which can help the companies understand the weaknesses of their services and products. Thus social media sites are turning out to be a great advertising and customer feedback platform for the companies. Therefore, a web design company needs to incorporate integration with top social networks in the sites made by them.

The social media sites like Facebook have millions of users worldwide and by using these sites a company owner can reach out to a huge number of target customers fast. The website designers designing business sites simply need to include a link to social networking sites. The users can use it to check out the advertiser's site and his services. This is indeed a cost effective way of indirect and effective product promotion worldwide.

It is also commonplace to find some websites that offer online communication services like Free SMS and international calls. The web designers making such sites can also integrate social media integration as this will offer the users the means to access multiple services in a single interface. They will like the fact that they can check out the social networking sites while availing other services online, without opening a new tab or page. For example, popular VOIP service provider Skype now offers Facebook integration for its users.

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