Saturday, September 3, 2011

Tips for Building a Website for Business

When building a website for business you should remember that people have to read it. Their eyes may become tired depending on what type of font you chose to use. Typically this is more associated with branding your identity as a business, by keeping the same uniform look and appeal. This is critical as you need your customer or reader to stay focused. This can also become more critical if you have a lot of information to read. Some fonts such as Verdana are very widely used by companies as it is a very clear and an easy to read font in very small form. Verdana also shows up very appealing to the eye in digital form as the space you might have to type in may be small at times... Identity is critical to who you are, it pays to do a little due diligence on what type of font, what size and what style you will use to stay uniform and critical to choose a font that wont tire the readers eye.

Remember to keep it simple. The information you want to convey should be as simple as A,B,C and explained as if a two year old child could understand it. Be sure to use accurate punctuation and perform a good spell check before you publish anything. A simple mistake such as a misspelled word, or the use of their instead of there can cost you customers. It will also cost you in search engine rankings. Search engines have crawlers which is software that basically reads your website and judges it for its quality and content against all your competitors that are on the internet, in your particular market based on the 15 keywords you have chosen to explain what market, product or service you may be providing.

The internet is not a phone book... Obviously when you choose a name for your business, you would want it to start with an "A", because it is the first letter in the phone book. If you want your business to be the first one in the phone book a person would come to, offering plumbing as a service... A person would first look for plumbing, then see the first plumbing company that starts with A. (i.e. A+ Plumbing). The internet however sees keywords to rank a company website based on its content. It is critical that when writing your content, to use each keyword in the body of the content at least 9 times. Keyword selection is important, it should contain fifteen (15) or less keywords that describe the product or service you are offering. If you are a Bricks - N - Mortar company then you should also include the location in which you serve. The keywords should be typed in lower case and separated by commas without any spaces in-between (I.e plumbing,leaks,toilet,faucet,Philadelphia,PA). In the body you should type about each keyword that you have chosen, using each keyword in a sentence (I.e. We perform emergency plumbing services around the clock.)

Once you have chosen your keywords and have a good idea about the content in which you will use those fifteen (15) or less keywords... The content of your webpage should have no less than eight hundred (800) words on the page. It only makes sense to write this out on paper first, then type the draft into a program such as Word to detect any spelling or grammatical errors. Last but not least and most importantly READ YOUR FINAL DRAFT at least five times, then have someone else read it out-loud to you, to make sure it makes sense and is simple as A, B, C.

Type each word organically... Do not copy and paste content into your web page. Web crawlers will not read this and will completely negate the use of it. This is critical as you don't want the crawlers to rank your webpage last on the internet under plumbing. Yet at the same time you don't want to have a web page that is boring so you would want to have a few pictures or illustrations describing your business and services.

To give you an idea of what a website looks like with eight hundred words in it. What you are reading now in the body to the end of this sentence is eight-hundred words long.

Pay per click is a form of advertising. Literally you would pay a search engine to guide a customer who types a keyword you have chosen to a selection of other business listings under the same keyword. It may cost you anywhere from a penny to a few dollars for that person to be led to that page to showcase your business at the top of the page. This can be very costly real estate, although effective. You can achieve the same results by simply following this guide and being very conservative, accurate and prudent. The rank you will achieve will also be based on time, time that you are on the internet at that particular domain and the rank and quality of your content. For example most businesses, more than 50% fail and go out of business within two years. Obviously the business that held the same rank and keyword you have chosen will no longer be there and you will move up through attrition. It pays to be patient.

Another way to receive more traffic to your website is to use social networking. Be sure to use a photo with your business website address at the very top and a logo directly next to your face. This gives a person a brand impression, a face of who they are going to do business with and where to find you, all in a small photo image.

Search engines seek the most informative content. A website that has a small 2 minute video describing the company service you offer can drastically affect your ranking and the amount of traffic that is led to your web-site.

These are just the basics and can be verified by performing some good research.

Ronald C. Simons, (b.1971):
I am a Visionary Serial Entrepreneur and Philanthropist with a passion for business and charity. I studied Business, Finance and Management at IMI, SBA, SBDC and SCORE.

I perform due diligence and with a humble approach, I acquire professional knowledge and expertise in each field of need. I demonstrate comprehensive team building, collaborate and manage utilizing a "Transformational Leadership Style". I am creative, adapting to change with an outside the box mentality, exercising conservative judgment and good common sense. To sum myself up, I focus on making well thought out effective decisions. My entrepreneurial experience started at 14, working "Under-the-table" at Yellow Cab of Trenton, NJ in 1984. I performed maintenance checks of oil and tire pressure on cabs. I noticed the same "cabby" parked his car in front of the cab garage door every night; even though there was nothing wrong with the cab. In the morning, I had to move the cab in order to move other cabs into the garage that needed service. I figured out the "cabby" was making me warm-up his cab up in the morning, so he could be the first cab out of the lot, get to the train station and get the first fare. I identified this as a marketable business opportunity and began to sell it as a cash service for $1.00. Soon I had 30+ cabs a day to start and warm-up every morning before school.

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