Logo artists should think of ways in developing their designing business. This is important to survive in this age of stiff competition, and also to earn more profits. Designers who are satisfied working with only a handful of clients lag behind in the competition. This is the reason why logo designers should think of ways in developing their design business.
If you want to develop your design business, make sure that you offer the best logo design solutions to your clients. It is quality that matters at the end of the day!
Here are some tips to grow your logo business:
1. Connect Socially
There are a number of social media platforms like Twitter, Facebook, Google+ and StumbleUpon that will help your business to connect with like minded designers. You can also display your work on such platforms. This will help clients to find you easily. And if your work is really good, then clients will avail of your services.
You have to make yourself visible in these social networking sites to get noticed by prospective clients.
2. Offer Free Presentations
The best way to attract the attention of new clients is by offering free presentations of your designs to local business owners. Ensure that the presentation highlights your best works and explains your purpose. If these business people like your designs, they will contact you to avail your logo designing services.
They might take some time in coming to a decision, but will contact you for more information if they like your design.
3. Keep in Touch with Previous Clients
Generally designers lose contact with clients the moment a logo project is delivered. As a wise designer, you should avoid doing this. Remember that clients you have designed for are your best associates, especially if you have produced quality designs.
Therefore, stay in touch with former clients. You never know when a new business opportunity knocks your door! It might be a project from the same client. It might also be from someone who came to know about you from your former client.
4. Flaunt your Specialty
It is specialization that matters in creative designing. If you are specialized in certain aspects of design, then flaunt such skills. Say for instance, you are good at creating minimalist logos; highlight such skills in your portfolio. Similarly, if you are smart at playing with colors, then show that to your potential clients.
Whatever you are good at, it is important that you promote that expertise heavily.
5. Free Seminars
Besides a presentation, offering free seminars is another way of enhancing your goodwill as a logo artist. This might not give you business opportunities right away. However, it will give you an opportunity to show the kind of knowledge you possess. And once people are convinced of your skill or knowledge, they might call you or recommend you to their acquaintances.
6. Upgrade your Portfolio
If you want more business and new clients, you have to display the best of works in your online portfolio. It is also important that you exhibit your most recently completed logos.
Creating an online portfolio might take some time, but it is worth the effort. It will take time since you have to meticulously select the best work samples. You just cannot display something too common However, ensure that you watermark your design so that they are not stolen by unscrupulous people.
7. Learn Something New
In order to get noticed by clients, you have to upgrade your skills. You have to learn new techniques of designing. Minimalism is the latest trend in designing. Learn how to use negative space while creating a logo. You have to impress your potential clients with minimal design that makes sense.
8. Comment on Design Blogs
There are several blogs that are focused on logos, web designing and graphic designing. Active participation in such blogs will help you to interact with owners of websites. Once business owners notice that you know a lot about your forte, they will start trusting your creative abilities. You never know when you will be asked to create a logo for your new client!
Article Source: http://EzineArticles.com/6761672
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