Advertising is a huge part of marketing. It's all about
getting the word out in an effective manner that not only reaches the
most people possible but also engages them to react positively to it.
When it comes to online advertisement, there's no bigger opportunity
than in social media communities. But how do you get your visitors and
possibly even clients to take part as advertisers and marketers for your
website without putting them on the payroll? It's easier than you
think.
What's great about social media is that it allows for integration to websites, allowing visitors to share your page via Twitter, Facebook, LinkedIn, Google+ and other avenues. What that means is that they're actually serving as online advertisement for you, possibly generating more traffic to your website. But sharing is still up to your visitors, and not all of them will want to do it. So to make sure they do participate, set up a rewards system.
There are a lot of reward systems you can add to your website that allows for integration with social media, as well as tracking visits so users can rack up points. Each visit and each social media share can earn points, provided they have accounts for those websites. So that means you're getting free online advertising on different social media sites, all while getting steady traffic from visitors looking to accumulate points.
If you're selling products or offer a service, you can use those as rewards for all your loyal visitors. From stickers of your company's logo to a full year of a free service or a free product, you can give as little or as much as you like. The more visits and shares they make, the more points they earn and the more traffic comes to you. The more traffic comes to your website, the greater the possibility of a higher conversion rate.
On a simpler scale, you can have visitors sign up for a free gift if they decide to buy from you. For example, if they pay for a full year's service, offer an extra month free of charge. If they buy a large quantity of products, offer a discount. Even these little offers can make them think highly of your business and speak out positively about it.
In my opinion, employing a reward/gifting system is one of the most ingenious ways to market your site. For visitors and clients, they get their money's worth and more. For your business, there's the possibility of gaining a loyal following as well as opening your website to more people. And think of how much money you're earning and saving! The more satisfied customers are, the more likely they are to buy from you again. And instead of having to invest in online advertisement, you can get your own visitors to help you with marketing via social media. Consider adding a rewards/gifting system to your marketing strategy. I'm sure you won't regret it.
What's great about social media is that it allows for integration to websites, allowing visitors to share your page via Twitter, Facebook, LinkedIn, Google+ and other avenues. What that means is that they're actually serving as online advertisement for you, possibly generating more traffic to your website. But sharing is still up to your visitors, and not all of them will want to do it. So to make sure they do participate, set up a rewards system.
There are a lot of reward systems you can add to your website that allows for integration with social media, as well as tracking visits so users can rack up points. Each visit and each social media share can earn points, provided they have accounts for those websites. So that means you're getting free online advertising on different social media sites, all while getting steady traffic from visitors looking to accumulate points.
If you're selling products or offer a service, you can use those as rewards for all your loyal visitors. From stickers of your company's logo to a full year of a free service or a free product, you can give as little or as much as you like. The more visits and shares they make, the more points they earn and the more traffic comes to you. The more traffic comes to your website, the greater the possibility of a higher conversion rate.
On a simpler scale, you can have visitors sign up for a free gift if they decide to buy from you. For example, if they pay for a full year's service, offer an extra month free of charge. If they buy a large quantity of products, offer a discount. Even these little offers can make them think highly of your business and speak out positively about it.
In my opinion, employing a reward/gifting system is one of the most ingenious ways to market your site. For visitors and clients, they get their money's worth and more. For your business, there's the possibility of gaining a loyal following as well as opening your website to more people. And think of how much money you're earning and saving! The more satisfied customers are, the more likely they are to buy from you again. And instead of having to invest in online advertisement, you can get your own visitors to help you with marketing via social media. Consider adding a rewards/gifting system to your marketing strategy. I'm sure you won't regret it.
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