How to Create a Powerful Website to Describe and Promote Your Services

Building a website involves both physically setting up the website and using a variety of methods to enhance the user's experience on that site. Start by learning about factors needed to make the dream of a website into a reality and creating a positive user experience.

Web Hosting

Unless you want to keep your website only on your own computer for use by yourself and your associates, you will need to sign up with a web hosting service. This type of service gives you a place to put your site on the web.

HTML vs. Content Management Systems

Web page templates are set up in one of two ways. They may be designed for use with HTML formatting or through a content management system. To use HTML, you will need to learn the system. This can be done through books, tutorials, free information found on the web or instruction from someone in the know.



Content management systems, on the other hand, are made for easy input of mostly unformatted content. These systems use a style of WYSIWYG (What You See Is What You Get). If you use a content management system, there is less learning involved, and the site will be more easily updated.

Creating a Domain Name

Domain names help your website stand out and help guide Internet users to your site. If the domain name is memorable, it can be used on any kind of marketing campaign to bring consumers directly to your site.

Website Planning

A great website does not just happen. It takes thought, consideration and planning. Decisions concerning types of content to use, visual effects and website features make all the difference in the success of your site. Types of content can include welcome messages, service or product information and articles, press releases or relevant news stories. Website features like social media buttons increase the sharing of your site to new users.

Populating Your Website with Content

Next, complete the website by following your plan for content inclusion. Write the text or hire a marketing firm to do it for you. Insert appropriate images and graphics. When you have gone page by page to complete your website content, insert it into your website and publish through your web hosting company.

Website Maintenance

A powerful website is always in a state of flux. Times change, promotions, products or services are added or subtracted and business information changes. The website must be maintained regularly to keep up with all these changes. Updating the website will also make it more visible on the web, because search engines respond better to new information.

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