Sunday, January 9, 2011

How to Choose a Free Website Design That Is Right for Your Business

It is now perfectly possible for any business to take advantage of a free website design builder. Such software programs are readily available at no cost online. The problem is that not all of them have equal functionality and quality. Furthermore, not all of them will reflect your business's needs, requirements and goals. That is why you need to know how to choose the right tool for your business.


The first and most important factor to consider is the template. This is the core design component that will determine the theme and appearance of your website. You would want a theme that is attractive yet functional.

It is particularly important to achieve the right balance between written content and pictures. For instance, if you are selling products, you would want to put pictures of each one. However, this does not mean that you should have no written content. It is definitely a good idea to have a short description of the product and its technical details and even a short review.

This will provide for more effective search engine optimization as well as for higher conversion rate. That is why you should look for a template that allows you to combine pictures with written content productively.

The free website design builder you choose has to give you flexibility for structuring your pages' content in line with your business goals. The marketing rule applicable to most industries is to have a black text on a white background. However, in some industries it is better to have the presentation the other way round. You should be able to make such changes from the standard easily and quickly with your free website design tool.

If your business requires the present of additional features on your website, such as shopping cart, you should not hesitate to look for a free product that offers these extra features for free as well. Even if you have to pay a little extra to have them, you should not hesitate to opt for the product, as long as it reflects your business needs precisely.

Running your business requires you to literally work around the clock. That is why you need a free website design builder that will allow you to manage your site easily and quickly as well as effectively. You should definitely opt for a tool that lets you tweak the layout and make content changes in minutes without any hassle.

Finally, choose a free website design builder that allows for timely and effective search engine optimization of your site.

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