Designing Search Engine Friendly Websites - Onsite Optimization

Designing SEO Friendly Websites

While designing a website, webmaster, web designer or web developer should consider the basic steps to create search engine friendly websites.

Writing Website Content
Writing Meta Tags
Writing Links
Writing Directory and File Names
Writing Robots File

Writing Website Content:

Website content plays very important role for search engines in crawling a website. Website content consists of website URL or domain, images, contents (text), links (navigation's).

A domain name itself plays an important role. Domain name research or professional help could be taken in deciding a domain name.

Unique, relevant, informative and compelling content drives maximum traffic to any website. You should not copy paste content from any similar website. Write content that is interesting, unique, informative and errors-free.

Similarly, nicely written headings and image alt text could also help a search spider to crawl a website easily. Good navigation (menus, links, hyperlinks, etc.) also helps both website users and web spiders. Also, it helps to appear at good position in search engines.

Writing Meta Tags:

Writing meta tags for a web page depends completely on the page you are going to optimize. Meta tags play an important role for web page to be crawled by search engines. Use meta tags relevant to page content will sustainably increases the possibility of occurring at top in search engine.



Various tips and tricks are provided by many websites, search engines. Google also provides information on how to effectively writing meta tags for a website. Find the suggestions from such site and follow the suggestion will definitely help you in writing different meta tags.

Writing Links:

Web spiders index the contents on index/home page from your website and the follow other links on your website. While writing different links you should try to try static links as much as possible because dynamic links are typical to follow by search engines. Also, you should write links in such a fashion that they are related to the keywords. Writing alt tags for image links is also useful. Alternatively, you should add a site-map providing all links to follow or no-follow.

Writing Directory and File Names:

Writing directories and file names relevant to keywords may provide help in crawling. Try to write directories and file names relevant to keywords. You may use hyphens or underscores to separate the words in your file and directory names.

Writing Robots File:

When any spider or robot from any search engine comes to your website then Robots file works as a guide, it gives information to the spider that which pages, directories to follow or which should not.

What comes next?

You should not hesitate on going for Off-site Optimization of website. It will surely help in driving more traffic to website. Off-site optimization technique includes link building, directory submission, article writing, blog and forum posting, etc. Many S.E.O companies are providing Off-site S.E.O at reasonable rates.

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