Ways to Create an Effective eCommerce Website

To label an eCommerce website design as an "effective" website is through increasing pageviews, leads conversion, traffic, increasing newsletter sign ups, to name a few. But unlike blogs and websites that do not have products and services to offer other than information, eCommerce websites or online stores have more challenges in line in order to be effective. These challenges can be surmounted most especially if you focus more on keeping the quality of your website as it presents your products and services. Here are the ways as to how to make your website effective.

• Improve your website's appearance

First impressions last-this is a cliché which we use even for websites. Check as to how your website's look.

- Color psychology - colors represent or trigger different moods. Proper use of color and color combinations effect as to how your consumers react to the elements in your website. Use a color scheme.



- Font styles and sizes - There are fonts that are commonly used for websites such as Arial, Courier New, Georgia, Helvetica, Times New Roman, Trebuchet MS, Verdana, and Webdings. If you use other font styles beyond the list, your viewers might not be able to appreciate it because they do not necessarily have it on their computers.

- Product Images - eCommerce websites have a great need to produce quality product photos to encourage customers to purchase. It is very important to use actual products in the photos for people not to be surprised when the products finally arrive to their doorstep.

- Add more significant images - High quality and significant images give additional value to your website. It is also important that you optimize the photos by using alternative texts and descriptions to ensure rankings at Google Images.

• Content is King

Whenever you produce content, it is necessary to double or triple check grammar and spelling as this is paramount to credibility. You may need an editor or a very experienced copy writer to produce the website pages' content for you.

As a part of on-page optimization, it is very important that you use relevant keywords in your website. Meta Data, product descriptions, landing pages, call-to-action pages, checkout pages, and other pages of your site should be rich with keywords that are well-researched. It is also important to include local terms and keywords to ensure local searches to come to your website.

• Website Navigation and Usability

One of the challenges that web designers face when creating eCommerce websites is navigation. This is because of the number of products and services offered by a certain company that leads to a chaotic categorization and organization. Before setting up a website, it is very important that you organize your pages from the Homepage down to the other pages of your site. Your products should also be assigned to proper category so your users will be able to land on the products that they really want.

• Payment Options

Giving a variety of payment options allow users that pay in different modes of payment. Opening a merchant account allows credit card options for billing and as well as other payment types.

• Easy Checkout

Some websites tend to offer related products of those that are already placed in the shopping cart. Although this is a form of promotion, still, confusing your customers at checkout might be an annoyance to them and will most likely check out. When your customers are ready, be sure to provide a link to lead them to purchase and checkout right away. One page checkout is recommended.

Conclusion

It is quite a challenge to develop and maintain a high-quality eCommerce website. Considering the ways to create an effective eCommerce website and as well as continued search engine optimization and local search optimization, your eCommerce website will do well. Seek for customer reviews and testimonials. Join the social media to further enhance visibility. Lastly, always consider setting up Google Webmasters and Google Analytics tool to see how your site is working through the eyes of search engines.

Article Source: http://EzineArticles.com/6687987