What Is Effective Website Design?

Choosing a web designer can be a big decision. If done right, it can be very rewarding your business, improving your brand awareness, broadening your reach in to your target market and ultimately generating more sales.

If it misses the mark, it can be very expensive. Not only is there the outlay for the website, poor results open the door for your competitors to take your potential customers out of the market.

This could be happening to you right now...

What is the Size of the Prize?

The internet remains the fastest growing advertising medium on the planet. Australia has stepped up to the plate with the National Broadband Network - the single largest infrastructure project ever undertaken in this country. That should tell you something about the role the internet is expected to play in the future and the necessity to have your business online where all of the opportunity lies. On top of this, it is estimated that up to 80 percent of all internet searches are for a local business. You need to be the one that is found when people search for the goods and services you offer.



What is Effective Website Design?

The objective of a website has changed dramatically in recent years. It is no longer good enough to have a website just in case someone searches for it to find your phone number. Your website should be a lead generation tool, getting your business in front of your potential customers. That means the true purpose of your website is to generate more calls, more sales and more profits you. Anything less than that and you are missing a huge opportunity to grow your business and stay competitive.

Web design used to be about good looks and ease of navigation but that is nowhere near enough to remain competitive today. If this is all your web designer is talking about, you should be seriously concerned. You should be discussing a website that is optimized for your customers and the search engines. Then you need to implement proven marketing techniques designed to improve conversions from prospect to customer and a system to monitor this. Now it is starting to look like effective website design.

Choosing a Website Designer

Understanding these factors helps you to know what to look for when choosing a web design agency. If your potential web designer is only talking about layouts and colours and how the site should look, you should be seriously thinking about whether or not their website will generate you any profits. If you are discussing how your website will help increase sales, you are much closer to success before you even get started.

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