Have you ever wondered why your website cannot get enough traffic despite having informative content and eye-catching design? In fact there are a number of websites that are unable to fetch adequate traffic from the search engines and the basic problem lies in the web design techniques. This article is going to talk about top five mistakes of web design that can damage your website's performance in the search engine.
Excessive Use of Frames
Frames split up the basic user model of a web page and hence make a web page appear confusing to the users. Moreover, excessive use of frames is likely to stop URLs from working properly. With so many problems, there will be hardly any scope of user action and the website's rank will drastically fall in the search engine.
Tedious Content
Bragging about your company and its milestones would do no good but turning off your visitors. Your target audience is more interested about your products and services and how effectively you can cater to your customer's needs. Do not bloat your website with trivial details, instead try providing something informative. An exhaustive market research can help you understanding who are your target audience and what are they looking for. Once you know your customers' requirements, you can effectively cater to the same through your content.
Moving Text, Marquees, and Running Animations
Web pages with constantly moving texts, running animations affect human vision. Hence, such pages are likely to lose user interest. In this way, you may lose a major percentage of your target visitors.
Complex URLs
Providing complex URLs are likely to turn off visitors as soon as they come across your website. Sometimes the users need to type the webpage link manually. Long URLs with special characters maximize the risk of typos. However, a large number of web designers fail to understand this fact and end up making huge URLs.
Difficulty in Navigation
People will look for important information in your site. If they face difficulty in navigating to the pages in your website, you will lose majority of your traffic. If your audience cannot understand, where to click and where to go, they won't be interested visiting your site anymore. In many cases, there are no sitemap, which makes it lot more difficult for a user to navigate through the pages. A lot of web designers fail to achieve this ease of navigability and thus lose potential audience in large volumes.
Consider carefully if your website is free from all these loopholes.
Article Source: http://EzineArticles.com/6785046
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