Tuesday, August 28, 2012

Website Setup Guide - How to Have a Website With High Usability

A strong online presence is essential to any Internet marketing business. Your website is the first contact with potential customers and it should be designed with careful consideration for their needs. Without a doubt, the most important factor to consider is usability. There are several strategies that you can use to provide the best possible experience for your customers. Follow the advice below to increase your website usability just like the experts.

Help your customers find your website more quickly and easily by using a powerful tagline. Pick words that will be memorable, clearly describe your product or service and engage your potential customers attention. Stay away from clichés and give your product a unique and unforgettable tagline that is short but provides a recognizable branding opportunity.

Increase your site usability with a search box on your website. Customers want to get to the information they need in the quickest way possible and the search box can help them get there directly. Studies have shown that placing your search box in the upper right is the optimum position. The optimum width is around 27 characters. A small search box does not allow your user to see what they have typed.

High tech graphics may look attractive, but keep in mind that they add substantially to load time. If your page takes too long to load, you potential customer may move on to another website before you have a chance to make a sale.

Planning website navigation is critical to usability. Navigation buttons must be clear and easy to read. A site map makes it easy for your customers to find their way around your site without excessive clicking. The link to your site map should be in a prominent place on your home page. A site map also makes your website more user-friendly to search engines. Including a site map benefits both your traffic and your usability.

Always include simple and obvious navigation back to your home page on each page of your site.

Avoid the use of CAPTCHAs when designing your purchase process. They are annoying to customers.

Encourage communication by providing a highly visible link for customers to use if they want more information.

Revisit each of these essential website components on a regular basis to evaluate their effectiveness. If something is not working, try changing the position of any of these elements to see if your traffic increases.

As you can see from the advice above, you don't need an expert to design a website with maximum usability. These helpful tips can provide your customers with the best experience and help increase your bottom line.

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