If Your Business Website Could Speak To You, What Would It Say?

Imagine your current business website as a living, breathing entity. An entity that observes things, that can process the same way our minds process. Imagine that each day, your website "wakes up" in the morning, ready for business, ready to show your customers and potential customers the best of you and your business.
Imagine it as a salesperson, sitting across from a prospective client. What does it look like? Is it dressed to impress, or is it in need of a new look? Is it ready to answer questions, show them your features and benefits, and meet their objections? Imagine the way it would interact with your prospect. Is it a good interaction?

If your website could talk to you, what would it tell you? Would you get good feedback about what's working, and what's not working? Would you be able to evaluate your sales method on your website, and together, come up with a system that works better?

Website Setup Guide - How to Have a Website With High Usability

A strong online presence is essential to any Internet marketing business. Your website is the first contact with potential customers and it should be designed with careful consideration for their needs. Without a doubt, the most important factor to consider is usability. There are several strategies that you can use to provide the best possible experience for your customers. Follow the advice below to increase your website usability just like the experts.

Help your customers find your website more quickly and easily by using a powerful tagline. Pick words that will be memorable, clearly describe your product or service and engage your potential customers attention. Stay away from clichés and give your product a unique and unforgettable tagline that is short but provides a recognizable branding opportunity.

Increase your site usability with a search box on your website. Customers want to get to the information they need in the quickest way possible and the search box can help them get there directly. Studies have shown that placing your search box in the upper right is the optimum position. The optimum width is around 27 characters. A small search box does not allow your user to see what they have typed.

Selecting the Right Content Management System (CMS) for Your Needs

When you begin your search for the right content management system (CMS) for your needs, it is important to remember that all content management systems provide the same basic functions. The differences will be found in how easy they are to use, how flexible the functionality is, and how search engine optimization friendly they are. The best websites design will include some form of content management system. In fact, the CMS should be included within the design quote. It is important that you understand what CMS is right for you because not all web developers will let you choose the system to use. However, if you know what the best option is for your requirement, you may request it as part of your negotiations.
In order to choose the right content management system, you must have a general understanding of what CMS is. Basically, a content management system allows you to modify, add, and delete items from your website using a simple (hopefully) user format. This allows the owner of the site to control the content without relying on the developer to make these simple changes. In fact, the best websites design is based on a CMS that allows for regular updates of the content. Of course, not every CMS fits every situation, so there are things to look for before you add your content management system to your design quote.

Usability - What You Must Be Aware Of

Having an excellent, well designed website with well structured navigation is not enough for a brighter future. In other cases poor design with unprivileged navigation also does not provides a good future as well. There are some other conditions that must be considered.

If you had a good aesthetic sense, than that is well and good. In addition to that usability also matters a lot, in fact it is considered to be the top most factors among the concerns of a website design. When he will close the page, her will not proceed further on your web site. The reason of his page leaving is that he would not be guided properly.

What is Usability?

Usability is the comfort level through which we can learn and use the object easily. When a human interacts with any machine or software, there must be a comfort level through which you can learn that object easily.

There are uncountable web sites and unlimited number of users surfing over internet. That means you must make your content, navigation, font and color scheme in such a way that it makes your audience comfortable in using and experiencing your website. Thus try to make a sense out of everything that all the structure of your web site is easily digestible by the audience.

You can set a list of few criteria's that can define ease of use.

Learn ability: How much time it takes for an average user, in learning the basic tasks performed on a web site.
Utility: Does the website have any purpose? The specific tasks performed; do they have any value to your service?
Efficiency: How efficiently your user can handle the tasks?
Thus it all depends on usability that how efficiently one can learn, in a particular course of time. It all depends on how strongly and organized your system, application or tool is managed.

Why it's Important?

There are a number of users that come to your web site every day. You created a lot of traffic to your web site. Now they opened your web site, but they could not find the appropriate way to do things. If it is not functional and they cannot learn the basic tasks, then beautiful and pretty lay outs would be all in vain.

If the users find it very difficult that how to browse or navigate particular tasks then it would be very difficult for them to make a decision to come back to a particular web site. Thus start asking your system usable and functional, this will help in engaging more and more customers with your website. Once they like it, they will definitely like it. There are some criteria's that must be considered while adding usability in your web site. It must give freedom to user, flexibility and efficiency of system matters, user must be able to recognize and recover the errors. System must match the real world and there must be consistency in standards. These are all criteria's that a web designer must know.