Tuesday, June 28, 2011

5 Reasons Why You Should Use These Website Makeover Tips

Your website, just like all your other marketing materials needs to be kept up to date to remain competitive. Now, this might mean you need some website makeover tips for a complete overhaul, or just a tweak here and there to keep it up to date.

This decision is completely yours to make, but if you feel any of the following reasons apply to you, it might be wise to look into a few website design tips and tricks to jazz up your website.

1. Your website no longer reflects the business personality you want to portray

The design of your website should reflect your brand, vision, mission and business personality. Business, by its very nature is never static and it's very easy to overlook the design of your website and miss the moment that your business outgrows it.

So take a look at your website and ask yourself, does it reflect the image you'd like it to. If the answer is no, then it's time to consider website makeover.

2. Your website does not show a re-branding that has taken place recently

Along the same lines as the first point, have you re-branded your business recently and have you updated this change on your website? Your website needs to be a visual representation of what you want your business to portray and there are plenty of web site design tips to help you achieve this.

3. Your website is not capable of adding all the features you'd like to

Does your website achieve all the marketing goals that you wanted it to accomplish? If there are any discrepancies in these goals, then you need to think about adding functions and features to your website to accomplish them.

Such features might be offering a private forum, or customer service help desk. Will the platform your website is built on be able to cope with adding these kinds of features?

Once again, if the answer is no, it's time to seriously consider the website makeover tips option. And if your website is an affiliate content base site, offer video reviews to set yourself apart from the competition.

4. Your website has an outdated design or clunky functionality

If you haven't updated your website for a while, try to look at it as your customer would and ask yourself does the design look outdated and how easy is it to navigate, if you're really. A general rule of thumb is that if you haven't touched the design aspect in over a year, then it is possible a smattering of website design tips and tricks could refresh it.

5. Your website is not ready for the future

Retro websites do not portray a good look or feel, when it comes to thinking about the future. Small regular changes now could help protect you from a complete website overhaul in the future. Also, as mentioned before, think about what you want your website to achieve in terms of business and marketing goals and incorporate that into your decision on whether to apply a few web site design tips, or to go the whole website makeover tips route.

Now, you've looked at your website through a new fresh pair of eyes, here are some website makeover tips you might want to think about.

Website Makeover Tips #1: Design

When people think of website makeover, it will usually be the website design that first comes to mind.

Of course, it's important when you want to freshen up and update the look of the website by creating a new look, or logo, new graphics, or even video and rewriting some of the content to make the website look more appealing.

Website Makeover Tips #2: Fix or Upgrade Navigation

Good navigation on your website is essential, as it means the differences between a visitor staying on your site and coming back often, or clicking off frustrated and never to return. Make sure all the information is easy to find. Just making a website more user friendly in this way is one of the winning website design tips and tricks to know about.

Website Makeover Tips #3: Functions and Features

One of the key things to remember in your website design is that today's prospects likes to interact, so this means that you need to incorporate web 2.0 features and functions on your website.

This does not necessarily mean a complete overhaul, but adding some additional feature to your existing site. This is highly dependent on the platform on which your website is built. An outdated platform is going to need significantly more work.

Website Makeover Tips #4: Search Engine Optimization

Hopefully you already know about search engine optimization and have been incorporating and updating keywords in your website and applying SEO tactics to help people find your business on the search engines.

It's important to keep up with the changing needs of people and the internet, and help in this area is often sought. You can look at SEO work like, behind-the-scenes website makeover tips.

These days websites are one of the main ways that potential customers find your business, so you need to remain competitive. This may mean you need website makeover to bring your site into the 21st century, or simply a few updates every six months to a year to keep your website fresh and interesting to your visitors.

1 komentar:

Shasing19 said...

Incredible blog. It was very impressive and I think helpful as well. I will refer this to my friend. Thank you for sharing your ideas. Keep posting.

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