Wednesday, December 21, 2011

The Difference Between SEO and SEM

The business world is increasingly more digital by the day. As a result, marketing strategies have greater demands. Small and big businesses alike are seeking fine-tuned strategies to market, brand, and increase traffic to their websites. Since the competition on the digital scene is not decreasing anytime soon, it is within the best interest of a business to become informed with the largest online marketing tools: Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Search Engine Optimization (SEO):

SEO is geared to acquiring natural, "organic" rankings on a business website. When the term organic is used in terms of online marketing, it is meant that these rankings are the product of unpaid advertisements that are placed in the middle of search homepages. The goal and desired end result of SEO is to optimize a website and increase the website's ranking within the engine results, like Google.

In order for search engine results to be organic, the results need to occur through the content of a website. The content is what allows the search engine algorithm to index. Some of the other factors the engine specialists are concerned with include page rank, keywords, link building, and one way links.

One of the most helpful and beneficial content-related ways to boost SEO is through back links. By visiting various blogs or forums, a business owner can form relationships and make comments on field-related concerns. There is typically a field where the individual can place his/her website URL, which allows for back links and increased SEO rankings.

The best part about SEO is that implementing smart tactics can be done completely free of charge. Of course, when SEO becomes more sophisticated, financial expenditures will need to be made according to the index of the search algorithm.

Search Engine Marketing (SEM):

SEM differs from SEO in that paid advertisements are allocated in this marketing tactic. SEO is actually the first portion of SEM, whereby SEM concludes online marketing in a more sophisticated, seamless manner. The biggest difference between SEO and SEM is the assignment of sites that obtain ranking through search marketing tactics. These paid listings are not included in the center of the engine homepage, the way the organic results are.

Some examples of SEM include:

A) High-quality content to generate links from social media

B) Article Marketing

C) Main search engine installation:

Google Analytics
Webmaster Tools
Site submission to search engines
Creation of AdWords account
Site submission to Google Places
D) Reporting:

Progress Review
Analysis Report of Competition
Analysis of server log data
Diagnosis of e-commerce deficiencies
Conversion tracking
Content placement
Social Media Optimization and Marketing (SMO/SMM)

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